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You have been appointed to lead the Big Data and Data Analytics division at an...

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Finance

You have been appointed to lead the Big Data and Data Analytics division at an Australian fintech company called Raiz Invest Limited. Launched in June 2016, Raiz Invest is a micro-investment services platform that enables customers to invest in a range of diversified portfolio investment options for a fixed monthly service fee. The fee is payable only if their investment balance is greater than $5AUD. The company has now grown to over 190,000 customers as of August 2019. Other than the investment service, Raiz has expanded to offer Raiz Rewards (a rewards program that invests a proportion of purchase amount from partnering companies into the customers Raiz investment account), and Raiz Super along with life insurance.
Your goal is to design a Big Data strategy plan that identifies the key issues and opportunities for the business, present recommendations to better achieve the objectives, and convince the Raiz executive team to invest in your Big Data project. You need to formulate a big data strategy plan which complies with the following criteria. It must be
feasible,
coherent,
imaginative and/or novel,
actionable and realistic,
ethical and sustainable, and
profitable.

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