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What are the five buying center roles that individuals are likely to play when choosing products/services...

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General Management

What are the five buying center roles that individuals arelikely to play when choosing products/services for an organization(user, etc.)? Explain each. What are the major differences betweenorganizational/business purchase decisions versus individualconsumer decisions?

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Buying centers is usually a group of people family members or an organization responsible for making a purchase decision in order to fulfill the needsrequirements of an user Five buying center roles that individuals play while choosing a productservice for an organization are USERS The users the one who is going to use the productservice It is because of their need a purchase process starts wherein as per the requirements of users are prime    See Answer
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