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Two advertising media are being considered for promotion of a product. Radio ads cost $400 each,...

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Operations Management

Two advertising media are being considered for promotion of aproduct. Radio ads cost $400 each, while Newspaper ads cost $600each. The total budget is $7,200 per week. The total number of adsshould be at least 15, with at least 2 of each type. Each newspaperad reaches 6,000 people, while each radio ad reaches 2,000 people.The company wishes to maximize the number of people that arereached while meeting all the constraints stated. Write the LPformulation to determine the optimal number of ads of each type tobe used.

Answer & Explanation Solved by verified expert
3.8 Ratings (556 Votes)
Since only formulation is asked we will not solve the LPP after formulation Let the number of Radio ads be r and no of newspaper ads be n Total    See Answer
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