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This week we studied data analytics and how to utilize Big Data. The...

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Accounting

This week we studied data analytics and how to utilize Big Data. The data sets used in analytics come from a variety of sources, such as the web, mobile, email, social media, and networked smart devices. Standard, traditional methods of data analysis are no longer productive and/or sufficient to manage complex data. Think of an example in which you have been exposed to Big Data at work or elsewhere and were tasked with managing it. For instance, perhaps your boss asked you to take customer survey responses and create a detailed report on the results for use in a marketing/sales meeting.
What tools would be required for this task? What type of analysis would you perform? What would the outcomes consist of? In addition, how is this process simplified with the use of data analytical tools? Explain.

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