The marketing department of the Fitrite shoe company surveyed people who had never bought Fitrite...
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The marketing department of the Fitrite shoe company surveyed people who had never bought Fitrite shoes The top 4 reasons for not buying Fitrite shoes are shown Reason Have never been able to find them Too expensive Don t come in my size 87 I buy the kind with the Ruff the Shoeperdog mascot 12 Number OA placement and promotion OB placement and product C price and product D price and promotion 65 22 Based on these results which two of the four Ps of marketing should the company emphasize to attract new customers
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