Suppose you are the VP of Marketing for SolMate an electric solar cell manufacturer with customers...

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General Management

Suppose you are the VP of Marketing for SolMate an electricsolar cell manufacturer with customers in the transportation,military and consumer electronics markets. A small, new competitore-Solex has entered the market with a lower-priced knock-offversion of one of our solar cell products. Based on the material inthis chapter, what are some of the options you have to respond tothis competitive threat, and what questions should you ask yourmarketing team to help you choose the best response?

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As the VP of marketing for SolMate I would respond to this competitive threat by formulating a strategy in that retaining competitive advantage to ensure the companys market share is not negatively impacted from the price leadership strategy of the competitor I would achieve this by formulating a cross functional team consisting of customer service and marketing executives to conduct market intelligence strategized to obtain data relevant to See Answer

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