SUBJECT-HUMAN RESOURCE MSMT//BUSINESS FOUNDATION 1.What is the marketing process, and how do businesses use it? Why is...

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General Management

SUBJECT-HUMAN RESOURCE MSMT//BUSINESS FOUNDATION
1.What is the marketing process, and how do businesses use it?Why is it important? Also, explain in your own words how marketresearch works.
2.What are the 4 “P”s, and how do they fit in with the marketingprocess? Describe a marketing campaign that has caused you topurchase a product.
3.Explain the steps in the accounting cycle. Name and define thethree essential financial statements accountants create forbusinesses. Is this information of interest to the company only? Ifnot, who else would use that info?
4.What is the financial planning process? How important isfinancial management to running a successful business? In youropinion, are there similarities to an individual’s financialmanagement and that of a company? Explain why or why not.

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Answer 1 Marketing process involves various steps from analysing marketing opportunities and the selecting the target audience or the target market for our products then varuious marketing techniques are to be developed and finally product marketing has to be done Businesses use marketing process to develop marketing plan and lauch their product effectively to boost sales based on needs of audience Marketing research is important as it helps the organisation to know needs of the audience and enables them to deliver their products to active markets It helps in avoiding loss due to decrease in demand for See Answer

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