Step 1 Consider a time when you wanted to buy a certain product but could not...

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General Management

Step 1 Consider a time when you wantedto buy a certain product but could not find it.
What was your reaction? Why? How did the lack of availabilityaffect your perception of the company and of the product? Did itmake you want it more or did it make you frustrated so that youlost interest. Speculate on the supply chain and distributionchannel strategy that the company was trying to achieve.
Step 2 Now consider a product that iswidely available.
What is your perception of the product and the company? How isyour perception influenced by the ubiquity of the product?Speculate on the distribution strategy and goals for thecompany.
Step 3 Compare and contrast your findingsin the first two steps.
How did the availability of the products influence your thoughtsand attitude toward the product and the company? Speculate as towhether the companies' distribution strategies have provedeffective and served them well.
Step 4 Write your paper.
In addition to discussing each of the questions in Steps 1 and2, be sure to include the comparison between the two companies andproducts.
A two-page (500-word), double-spaced paper

Answer & Explanation Solved by verified expert

4.4 Ratings (870 Votes)

STEP 1 IN THE TODAYS BUSY LIFE SCHEDULE IT IS VERY DISAPPOINTING TO SEE THAT WE ARE IN NEED AND IT I DECLARED OUT OF STOCK IT SEEMS VERY DIFFICULT TO FIND A SOLUTION TO THE PROBLEM IT BECOMES WORSE WHEN ONE KNOWS OF NO CLOSE SUBSTITUTES OR NEARBY STORES IS NOT PRESENT TO BUY THE PRODUCT In the event that WE HAVE A GREAT DEMAND FOR THE SAME WE DEFINITELY TRY TO KNOW THE TIME OF IT AVAILABILITY IN CASE IT IS WITHIN FEW HOURS OR A DAY THEN WE CAN WAIT FOR IT OTHERWISE WE ARE OFTEN FORCED TO SWITCH TO OTHER PRODUCTS AGAIN THE LACK OF PRODUCT MAKES US FEEL LIKE THE PRODUCT MANUFACTURER IS NOT SERIOUS ABOUT THIS PARTICULAR PRODUCT AND EVEN WE See Answer

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