Social media is considered an important marketing communication channel. and it's a crucial element of a...

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Social media is considered an important marketing communicationchannel. and it's a crucial element of a company's brandingstrategy. In the past few years, there has been a shift fromtext-centric to visually-oriented experiences in social mediaplatforms. Business-to-consumer, or B2C, companies like CompanyOneleverage social media platforms—mostly Facebook, Twitter,Instagram, YouTube, and Pinterest—to target and engage theircustomers. I also want you to recommend two social media platforms,including those listed here,
discuss how CompanyOne can leverage them to enhance its brandingstrategy.”
Contribute your thoughts in the Slate, Inc.’s project teamdiscussion area, and discuss your ideas with your team members.
Include 2 references one is a scholar and one nonscholary.
Class MBA 640. University of Maryland Global Campus.
Business Admistration.

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Solution Your brand is your reputation In todays market a successful brand has to be consistent in communication and experience across many applications Environment storefront or office Print collateral signage packaging Website online advertising Content publishing Now brand building being simple The truth is branding doesnt happen overnightor even in a few months Building a brand is definitely a process However the ongoing effort will result in establishing longterm relationships with your customers This can lead to a steady increase in sales more projects wordofmouth referrals and advocacy for your products or services The definition of brand building is to generate awareness about your business using marketing strategies and campaigns with the goal of creating a unique and lasting image in the marketplace Positive impression standing out brand success In 2020 the amplification of your brand image can be done effectively through various digital marketing activities User Experience ie your website SEO Content Marketing Social Media Marketing Email Marketing Paid Advertising PPC Together these channels are fundamental to gaining brand awareness and growth Well dive into each of these elements in detail later I simplified the path for a brand building process below to help your business brand or personal brand gain a more loyal following Are you wondering where See Answer

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