research methods Question two A final year undergraduate student of UDS is examining the demand for social media...

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General Management

research methods

Question two

A final year undergraduate student ofUDS is examining the demand for social media among bankers. Sheused questionnaires to collect the needed data. Out of thepopulation of 450 bankers in the region she sampled 200 of them anddistributed the questionnaires to solicit the needed information.Only 165 returned the questionnaires and answered all questionswell. As part of the study she has presented some of her results inthe form of the tables below:

         Table1: Monthly expenses for social media data bundle

Amount (GH¢)

Frequency

Percentage

Less than 10

15

9.1

10-15

20

12.1

16-20

38

23.0

21-25

76

46.1

26-30

10

6.1

Above 30

6

3.6

Total

165

100

      Table 2: Motive for the usage of social media

Motive

Frequency

Percentage

To stay in touch with friends

130

78.8

Keep up with news

145

87.9

Build professional contacts

94

57.0

To have fun

120

72.7

Peer pressure

70

42.4

  1. The student has approached you to assist her with thediscussion of her results. Since you don’t want to do her work forher you have agreed to discuss the results in Table 2 to guide her.Do your discussion of the results in Table 2 by citing someimaginary works tosupport.                                                                                                                  [5 marks]
  2. Why is that the responses in Table 1 amount to 100% while inTable 2 the sum of the responses exceeds 100%.?                                                                                          [3 marks]
  3. Solomon, an MSc Financial Risk Management student of PUCG alsodid a similar study by using ALL the 850bankers from another region. Explain any two(2) reasons why the student from UDS would sample 200respondents but the PUCG student would use the entire populationfor the study.                                                                            [5marks]

Answer & Explanation Solved by verified expert
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Answer a From table 2 it can be observed that the motivation for using the social media among most of the bankers is for keeping up with news staying in touch with friends and to have fun Bankers are supposed to be updated with the financial news and social media is one of the platforms where they could get the specific news by following the social media pages that publish the relevant financial news and its analysis This adds up to the    See Answer
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