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Question 9 ( --/1 To be meaningful, a segmentation of a market should lead to...

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Question 9 ( --/1 To be meaningful, a segmentation of a market should lead to groups of potential buyers that differ in terms of what benefits or marketing activities interests them. This represents the criterion. (1) responsiveness 2 causality 3 substantiality (4) accountability 5 accessibility Question 10 -- / 1 can be useful for product categories for which the marketer assumes that preferences will differ based on how consumers spend their spare time. 1) Lifestyle segmentation (2) Demographic segmentation (3) Temporal segmentation 4 Life cycle segmentation 5 Geographic segmentation

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