project written report
To do a marketing plan of the business venture for lanuching anew consumer product in HongKong market. New consumer producta arethose not present or launched within 3 months in HongKong.
the new consumer products is Camping gears
The written report should include the following elements :
Specific consumer behaviour of the chosen segment(s)
report plan:
Consumer Behavior of the target Customer
Consumer Behavior-Factors: Social and Psychological Bases
Consumer buying decision behaviour: Complex Buying Behaviour
about 500 words
could you written by computer not by hand,Because I can't seevery clearly
