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Post-purchase evaluation is critical to the business. That is where customers would evaluate if the quality...

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Operations Management

Post-purchase evaluation is critical to the business. That iswhere customers would evaluate if the quality of theproduct/service is good enough to do repeat business. Also, when itis the case, this will drive customer referrals as well. Discusshow you would capture customer evaluation and how you would use itto improve your business.

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Satisfaction Expectations Performance The customer feels satisfied when his expectations exceeds the performance level of the product or service This is the stage where the customer makes the judgement about the product or service by using it or geting experience from its performance Post purcahse evaluation refers to the evaluation which is done to determine whether the customer is    See Answer
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