Pick two different online stores to investigate the processing of making a purchase online. 3. Make sure...

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Pick two different online stores to investigate the processingof making a purchase online.

3. Make sure to record all the steps that are needed to get anitem purchased.

4. Compare the processing of the two stores and analyze whichstore has better graphical user interface.

5. Explain how you would modify the stores' checkout interfaces(draw prototype) to improve the user experience.

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Amazon Vs Flipkart The ecommerce industry is undoubtedly one of the most successful nondigital births in India leading to widespread change in consumer behavior 2019 has seen a mix of ups and downs in the industry with positive changes such as a government that allows FDI investments of up to 100 in the commercial sector and roadblocks as policy changes regarding deep discounts and special deals with retailers However despite a slight decline during the year the industry continued to see growth with Flipkart and Amazon leading the way Lets take a closer look at which of the two seems to win the race The two companies continued to excel last year in their efforts to secure a larger share of the market share As Amazon Fresh enters the food and store delivery industry Flipkart has announced its new system FarmerMart to give Amazon a chance to earn its money While the program is yet to be launched it is already a major threat to existing ecommerce companies operating within the same area such as Liscious and FreshToHome as it plans to sell meat products as well It is clear that with these donations the two products are aimed at entering the local market captured by Swiggy Grofers and Bigbasket fans at the moment to benefit Tier II and Tier not used so far III in the market even further In addition Amazon has acquired a piece of coupons for Future Groups Future Coupons using chains of supermarkets like BigBazaar and EasyDay in what is clearly an attempt to capture more consumers in offline cities TierII and TierIII This marks a unique safety net designed for it if it fails to captivate Tier II and Tier III audiences with its commerce businesses it can do so through the chains of digital supermarkets    See Answer
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