SWOT analysis of Ryanair Strengths Ryanair was the first airline established in Europe following the lowcost airline business model hence the organisation has a large amount of accumulated expertise in the industry It is also the largest airline in Europe transporting more passengers than any other airline in the region This implies that Ryanair has a strong presence in most European markets which is a kind defence against competing firms Due to its large size the organisation is able to exploit economies of scale and scope that keep ticket prices low The airline maintains an extensive online ticket reservation system through which customers could manage their itineraries without relying on a travel agent that translates into further cost savings The organisations stable
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