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New sources of competitive advantage Lee, K. & Carter, S., (2012), Global Marketing Management, 3rd edition,...

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General Management

New sources of competitive advantage Lee, K. & Carter, S.,(2012), Global Marketing Management, 3rd edition, Oxford UniversityPress

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3.6 Ratings (399 Votes)
Kiefer Lee and Steve Carter The Book Global Marketing Management has salient features It equips students with current knowledge and practical skills helping them to make key management decisions Provides a good balance of theory and practical examples which bring home to students the swiftly changing global environment in which modern    See Answer
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