Need Recognition- Amazon- uses prescriptive and predictiveanalytics to show Ads of products which a visitor has visited inrecent past. Also it shows products which one has visited orclicked on last visit/ login by using analytics. It will showcasealternative products/ brands too, for example visiting a Samsungmobile, will show next time other Samsung as well as HTC etc.brands too along with numerous accessories. This lures customers tomore products and act as a trigger to need recognition. AlternativeSearch- Edmunds- shows different categories of cars available asper the geography and conditions and models, like Old/Reconditioned and New cars from various brands like Mazda, BMW,Bentley from all models like Hatchback, Minvans, Coupes etc. alsoproviding detailed information along with technical specificationsso that users looking for a car can see what alternatives they canopt for, which one is more feasible to them as per their utility/budget/ life style etc. Alternative Evaluation- PriceRunner-showcases products from various categories, example- small homeappliances, offering huge range or products- kettles, iron, coffeemaker, juicer etc. Buyer can see Juicers from various company, withpricing and all kinds of specification comparison available todecide him which one to go for, along with product photos andhence, actually evaluating the alternative products available.Purchase Decision- UPS- provides Shipping/ Logistics/ InternationalTrade services to individuals/ small and large corporates, with avariety of pricing options and quick/ normal delivery options, forall sizes of consignment or material to be transported. It helpsall kinds of customers to chose as per the priority of delivery orprice. PayPal- helps customers to pay for an item to any companiestied up with it, across any industry/ geography via different modesof secured and trust worthy payment gateways, with credit/ debitcards, cash, bank account transfer etc. It offers the rightflexibility to every buyer. Post Purchase Evaluation- Ebay- Peer toPeer reviews are important part of a purchase decision. ExampleCustomer reviews posted on Ebay for a specific model of Samsung canhelp other buyers evaluate about utility/ durability/ reliability/technical specifications/ worth of that model. Different users whobought via Ebay, post about different features and benefits/ userexperience. It helps one to check on various parameters beforemaking a buy or no-buy decision.
