Nanuq has a women’s fashion store Larmington. The manager of this store is trying to decide...

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Nanuq has a women’s fashion store Larmington. The manager ofthis store is trying to decide how many Jill Cladess dresses toorder for this summer season. Demand for the dresses is assumed tofollow a normal distribution with mean 400 and standard deviation100 dresses. The contract for the purchase and delivery of dressesbetween Larmington and Cladess is as follows: At the beginning ofOctober, manager of Larmington reserves ? dresses, called ascapacity ? by both parties. Larmington must take delivery for atleast 0.8 ? dresses and can, if desired, take delivery on up to itsreserved capacity of ? dresses. Each dress sells for $160 andCladess charges $70 per dress. If Larmington does not take deliveryof all ? dresses they reserved, it owes Cladess a $12 penalty foreach unit of reserved capacity that is unused (not delivered tostore). Use ? as 400 first to calculate the profit to Larmingtonstore.

Work out the average profit due to 100 simulations. Make sure toround off the demand, delivery, sale amounts, revenue, cost andpenalty using ‘ROUND’ function in Excel

Now repeat the 100 simulations for each capacity of 450, 500 and550.

Based on the above four reserved amounts, decide how manydresses Larmington should reserve (value of ?) to maximise itsprofit for the season. Justify your answer.

Answer & Explanation Solved by verified expert
3.6 Ratings (408 Votes)

based on following simulation table order of 450 units will yield highest likely profit

Reserved Amount 400 Profit 30150 550 28819
Mean Demand 400 S.P 160 500 30298
Std. Demand 100 B.P 70 450 30474
Order 400 Penalty 12 400 29906
S.No Demand Reserved Delivery Unfulfilled Penalty Fulfillment cost Total Cost Total Sold Units Total Revenue Profit
1 318 400 320 80 960 22400 23360 318 50880 27520
2 640 400 400 0 0 28000 28000 400 64000 36000
3 478 400 400 0 0 28000 28000 400 64000 36000
4 498 400 400 0 0 28000 28000 400 64000 36000
5 485 400 400 0 0 28000 28000 400 64000 36000
6 539 400 400 0 0 28000 28000 400 64000 36000
7 444 400 400 0 0 28000 28000 400 64000 36000
8 379 400 320 80 960 22400 23360 320 51200 27840
9 441 400 400 0 0 28000 28000 400 64000 36000
10 421 400 400 0 0 28000 28000 400 64000 36000
11 508 400 400 0 0 28000 28000 400 64000 36000
12 243 400 320 80 960 22400 23360 243 38880 15520
13 485 400 400 0 0 28000 28000 400 64000 36000
14 431 400 400 0 0 28000 28000 400 64000 36000
15 367 400 320 80 960 22400 23360 320 51200 27840
16 566 400 400 0 0 28000 28000 400 64000 36000
17 343 400 320 80 960 22400 23360 320 51200 27840

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