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Multiple –Choice: Choose the letter that best fits the statements provided. Mabuhay class passengers of a leading...

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General Management

Multiple –Choice: Choose the letter that best fits thestatements provided.

  1. Mabuhay class passengers of a leading airline providethem with a fully carpeted check in counter, stay in an exclusivewaiting lounge and get first priority to board and to deplane.Thisis a c;lear segmentation based on:
  1. Need segmentation
  2. Behavioristic segmentation
  3. Demographic segmentation
  4. Geographic segmentation
  1. Which of the following brand of bathsoap targets thefragrance segment of women in their prime years who wants toachieve younger looking or youthful skin need.
  1. Ivory mild soap
  2. Heno de Pravia
  3. Olay Beauty bar
  4. Safeguard germicidal soap
  1. When the company subdivide the market on the basis ofattitudes that relates to social issues, personal interest andspecific product attributes that suits to their individuality, thisis what type segmentation?
  1. Psychographic segmentation
  2. Geographic segmentation
  3. Behavioristic segmentation
  4. Demographic segmentation
  1. It pertains to the plan that links the new developmentprocess with the objectives of the marketing department, thebusiness and the competition. This can be:
  1. Product
  2. New to the world
  3. New Product strategy
  4. Innovative product

Answer & Explanation Solved by verified expert
4.2 Ratings (497 Votes)
1Behavioristic segmentation Behavioral segmentation is the process segmenting customers based on the behaviors they express These behaviors include the types of products and content they consumeThis    See Answer
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