Multiple –Choice: Choose the letter that best fits the statements provided. Mabuhay class passengers of a leading...

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General Management

Multiple –Choice: Choose the letter that best fits thestatements provided.
Mabuhay class passengers of a leading airline providethem with a fully carpeted check in counter, stay in an exclusivewaiting lounge and get first priority to board and to deplane.Thisis a c;lear segmentation based on:
Need segmentation
Behavioristic segmentation
Demographic segmentation
Geographic segmentation
Which of the following brand of bathsoap targets thefragrance segment of women in their prime years who wants toachieve younger looking or youthful skin need.
Ivory mild soap
Heno de Pravia
Olay Beauty bar
Safeguard germicidal soap
When the company subdivide the market on the basis ofattitudes that relates to social issues, personal interest andspecific product attributes that suits to their individuality, thisis what type segmentation?
Psychographic segmentation
Geographic segmentation
Behavioristic segmentation
Demographic segmentation
It pertains to the plan that links the new developmentprocess with the objectives of the marketing department, thebusiness and the competition. This can be:
Product
New to the world
New Product strategy
Innovative product

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4.2 Ratings (497 Votes)

1Behavioristic segmentation Behavioral segmentation is the process segmenting customers based on the behaviors they express These behaviors include the types of products and content they consumeThis See Answer

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