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LEICA CAMERA: A BOUTIQUE FIRM FACES A WORLD OF CHANGE CASE QUESTIONS 1.Should Leica resurrect...

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Finance

LEICA CAMERA: A BOUTIQUE FIRM FACES A WORLD OF CHANGE CASE QUESTIONS

1.Should Leica resurrect and reinvest in the R series? Why or why not?

2.How do the players in the camera market compete with each other? How do they differ?

3.Is the R-series decision a strategic one? Why or why not?

4.If you were in Kaufmanns shoes, what questions would you ask to help Leica arrive at a decision regarding the issue of reinvesting in the R series?

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