Jonathan is a 24 year old, single male. He recently purchased a used Ford F-150...
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Jonathan is a 24 year old, single male. He recently purchased a used Ford F-150 from Dans Deals in his hometown. The truck was exactly what Jonathan had been looking for; it met all of his specifications and it was the right price. His salesperson was very knowledgeable and assisted Jonathan every step of the way. It has now been 30 days since he purchased the truck and he has no complaints
1. At this time in the customer lifecycle Dans Deals can consider Jonathan a ___________ customer. (3 pts)
Loyal
Satisfied
Committed
Shallow
2. Two months later Jonathan posted a positive comment along with pictures of his truck on his Facebook account and tagged Dans Deals. This is an example of__________. (3 pts)
A. Word of Mouth
B. Canvassing
C. Merchandising
D. Sales Promotion
3. Last Saturday, Dans Deals had a super sale. They tied balloons to all the vehicles, brought in a large tent, and had signs designed to highlight the features of each of the vehicles. This is an example of. (3 pts)
A. Canvassing B. Word of Mouth C. Merchandising D. Prospecting E. All of the above
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