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Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the...

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General Management

Identify a fading brand.

What suggestions can you offer to revitalize its brandequity?

Try to apply the different approaches suggested in thechapter.

Which strategies would seem to work best

Answer & Explanation Solved by verified expert
3.8 Ratings (633 Votes)
One fading brand in India is Rasna It is a energy drink which made it brand value and people thought energy drink equivalent to Rasna once Brand equity is nothing but a commercial value that a product or service    See Answer
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