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Horizontal growth can be the merger of two companies at similar levels in the production supply...

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Operations Management

Horizontal growth can be the merger of two companies at similarlevels in the production supply chain.

As mentioned, Delta Airlines acquired Northwest Airlines in 2008to obtain access to Northwest's Asian markets and those Americanmarkets that Delta was not then serving.

Another example is Facebook and Instagram, in which both operatein the same industry. They share similar services. Facebook soughtto strengthen it's position by using Instagram as an opportunity togrow it's market share, reduce competition, and gain access to newpeople. Although, both platforms operate independently, Instagramis owned by Facebook.

Give an example of horizontal growth or vertical growth.

Answer & Explanation Solved by verified expert
4.0 Ratings (690 Votes)
Horizontal growth is the growth strategy in which the products or services are expanded to new markets It can be through penetration of existing market or developing a new market altogether An example of it    See Answer
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