Here are three questions for us todiscuss:
1) How valid do you think the "marketing concept" is as a key tobusiness success? Do you buy Pride and Ferrel's argument?
2) Does the "marketing concept" have any application to anindividual's life? How can it be a key to personal success just asto organizational success?
3) As you "Begin with the End in Mind" for your own life, in whatway could you utilize the "marketing concept" to guide yourimagined picture of the end/whole of your life and the choices youwill make along the way to get you there?
