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Feather Friends, Inc., distributes a high-quality woodenbirdhouse that sells for $40 per unit. Variable expenses are $20.00per unit, and fixed expenses total $160,000 per year. Its aperatingresults for last year were as follows:Sales$1,120,000Variable expenses560,000Contribution margin560,000Fixed expenses160,000Net operating income$400,000Required:Answer each question independently based on the originaldata:The sales manager is convinced that a 14% reduction in theselling price, combined with a $70,000 increase in advertising,would increase this year's unit sales by 25%.- If the sales manager is right, what would be this year's netoperating income if his ideas are implemented? Do you recommendimplementing the sales manager's suggestions?- The president does not want to change the selling price.Instead, he wants to increase the sales commission by $1.80 perunit. He thinks that this move, combined with some increase inadvertising, would increase this year's sales by 25%. How muchcould the president increase this year's advertising expense andstill earn the same $400,000 net operating income as last year?
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