Fashion Marketers can obtain a wealth of information from their own market customer databases. True False QUESTION 4 One of...

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Operations Management

Fashion Marketers can obtain a wealth of informationfrom their own market customer databases.
True
False
QUESTION 4
One of the largest sources of secondary data is thefederal government and its various agencies.
True
False
7 pointsÂ Â Â
QUESTION 5
Marketing Research is used when a business needs todefine the overall size and makeup of the customer base for aproduct.
True
False
QUESTION 6

The type of research in which data is collected once from arandom sampling of people, offering a snapshot of statistics oropinions at a particular point in time, is called.
Longitudinal study
Cohort study
Cross -sectional study
Trend study
QUESTION 7
The most commonly used technique for gathering data isthe focus group.
True
False

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Q Fashion Marketers can obtain a wealth of information from their own market customer databases Ans True Reason They can analyse the data from their own customer database and arrive at sale patterns and based on that they can plan See Answer

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		Longitudinal study
		Cohort study
		Cross -sectional study
		Trend study