explain the complexities of factors that influences consumers behaviour when purchasing Note*** use a simple model.

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General Management

explain the complexities of factors that influencesconsumers behaviour when purchasing
Note*** use a simple model.

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Introduction Technology has significantly changed consumers lives and is likely to shape the future of business and marketing in particular As an illustration changes in technology have afforded marketers access to consumers and massive amounts of data on patterns of their behaviors that someone has to transform before they can be useful for decisionmaking This rapid evolution in technology and its effect on the growth of the complexity of business environments are giving rise to both opportunities and challenges from a marketing perspective deserving research attention Therefore researchers should make an effort to study how organizations can take advantage of these opportunities and face these challenges In this context advancing the analysis of nondeterministic marketing problems is imperative The distinction between simple complicated complex and chaotic systems provides an excellent context for solving strategic marketing problems Too often marketing strategies are based on simple and at best complicated systems in which the relationship between causes and effects requires analysis When in actual fact marketing operates in complex systems such as markets where cause and effect can only be perceived in retrospect marketers need to embrace this complexity and evolve strategies for dealing better with these challenges In order to develop effective marketing strategies we need to better understand the new trends in consumer behavior which could enable companies to adapt and to make better decisions The main complexity is dealing with the increasing product variety and changing consumer demands which is forcing marketers to abandon undifferentiated marketing strategies and even niche marketing strategies and to adopt a mass customization process interacting onetoone with their customers Today new technologies and new See Answer

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