Define the marketing concept. Describe two real companies that in your opinion are good examples of...

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Accounting

  1. Define the marketing concept. Describe two real companies thatin your opinion are good examples of marketing concept beingfollowed or otherwise.

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Marketing concept is the strategy used by the firms to maximize their sales profits and minimize the competition by satisfying customer needs through 5 concepts ie Production Concept Product Concept Selling Concept Marketing Concept Societal Marketing Concept In production concept focus is on production and distribution    See Answer
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