Conduct a brief SWOT for the UML undergraduate program. Be sure to include at least two factorsrepresenting each...

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General Management

Conduct a brief SWOT for the UML undergraduateprogram. Be sure to include at least twofactorsrepresenting each of the four major sections of aSWOT analysis, and be sure to label each factor to indicate whichof those four sections it belongs in.

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What is a SWOT Analysis SWOT analysis is a process that identifies an organizations strengths weaknesses opportunities and threats Specifically SWOT is a basic analytical framework that assesses what an entity usually a business though it can be used for a place industry or product can and cannot do for factors both internal the strengths and weaknesses as well as external the potential opportunities and threats Using environmental data to evaluate the position of a company a SWOT analysis determines what assists the firm in accomplishing its objectives and what obstacles must be overcome or minimized to achieve desired results where the organization is today and where it may be positioned in the future For example back in 2015 a Value Line SWOT analysis of The CocaCola Company noted strengths like its wellknown brand name and vast distribution network and opportunities like emerging markets but also weaknesses and threats such as foreign currency fluctuations a growing taste for healthy beverages vs soft drinks and the subsequent competition from providers of such beverages CocaCola took steps to address these concerns ramping up its marketing advertising and promotional activities and expanding into other beverage categories As a result within a year its dividendpershare rose from 33 to 35 and its stock which was hovering around 39 per share climbed to 46 its fallen down since but remains up nearly 8 over the past threeyear period BREAKING DOWN SWOT Analysis A SWOT analysis is usually presented as a square with each of the four areas making up one quadrant This visual arrangement of the information provides a quick overview of the companys position Although all the points under a particular heading may not be of equal importance there are some insights to be had in seeing how the number of opportunities measures up to the number of threats and so forth Elements of a SWOT Analysis When using SWOT analysis an organization needs to be realistic about its good and bad points Analysis needs to be kept specific by avoiding gray areas and analyzing in relation to reallife contexts For example how do the organizations products and services compare to those of competing firms SWOT analysis should be short and simple and should avoid complexity and overanalysis as much of the information is subjective Thus companies should use it as a guide and not a prescription Strengths describe what an organization excels at and separates it from the competition things like a strong brand loyal customer base strong balance sheet unique technology and so on For example a hedge fund may have developed a proprietary trading strategythat returns marketbeating results it must then decide how to use those results to attract new investors Weaknesses stop an organization from performing at its optimum level They are areas where the business needs to improve to remain competitive things like higherthanindustry average turnover high levels of debt an inadequate supply chain or lack of capital Opportunities refer to favorable external factors that an organization can use to give it a competitive advantage For example a car manufacturer may be able to export its cars into a new market increasing sales and market share if tariffs in a country are substantially reduced the opportunity in this case Threats refers to factors that have the potential to harm an organization For example a See Answer

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