Chinese consumers are increasingly being influenced by videobloggers, columnists, and photobloggers on social media platformsincluding Instagram, WeChat and Weibo. Becky Li, with more than 7.5million combined followers on WeChat and Weibo, is one of China’stop fashion bloggers in China. She is regarded as one of China’sinfluencers in the fashion world and offers good content ofshopping and experience advice. Another well-respected Chinesefashion blogger Zhang Dayi has her own clothing and beauty brandwhich she sells on the Alibaba Group’s Taobao e-commerce platform.Zhang Dayi allows customers to post reviews of the fashion items itsells and customers can add each other as friends, share wish listitems, and recommend products to each other. In this situation,consumers form a structured set of relationships involving aparticular brand online – for Zhang Dayi’s online brand. Thesefashion influencers have become very successful because they helpChinese consumers to choose style for self-expression Adapted fromsource: https://www.scmp.com

Questions: a) Name and explain the source of social influenceused to describe Becky Li and Zhang Dayi. Describe thecharacteristics of your identified source of social influence.

b) Give TWO reasons why the source of social influenceidentified in (a) can bring influences on consumers. IllustrateEACH reason with ONE supporting reference from the case.

c) Name the source of social influence used in the above case ofwhich “consumers form a structured set of relationships involving aparticular brand online – for Zhang Dayi’s online brand”. Discussthe characteristics of your identified source of social influence.