Boston Consulting Group’s (BCG) now classic matrix, a company
classifies each of its strategic business units.
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General Management
Boston Consulting Group’s (BCG) now classic matrix, a companyclassifies each of its strategic business units.
Please explain the matrix, identify each of the quadrants in thematrix (including axis labels) in detail. Please explain howmarketers should allocate their financial resources for SBU's ineach quadrant. Include SBU examples for each quadrant.
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The BCG matrix was developed by the Boston Consulting Group to portray or show companies or products on a quadrant along market growth rate vertical axis and relative market share horizontal axis The primary use of the matrix is to help the management understand which products to divest and on which they
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