ANALYZE/INTERPRET THE STUDY AS WELL AS YOUR CONCLUSIONS FROM YOUR CALCULATIONS DVRâ€™s allow us to skip commercials...

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ANALYZE/INTERPRET THE STUDY AS WELL AS YOUR CONCLUSIONS FROMYOUR CALCULATIONS
DVRâ€™s allow us to skip commercials when watching TV. Some alsoallow advertisers to see which ads are actually watched.Advertising research indicates that an ad has to be viewed by morethan 5% of households to be cost effective (at the very least breakeven) in the long run. A sample of 250 homes in Cincinnati weremonitored to determine viewersâ€™ reactions to a fast food commercialthat featured a well-known band. The data revealed 20 of the homesactually viewed the ad
On the basis of this study, will thead be cost effective for the company? Use the 0.01 significancelevel.

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SolutionGivenSample size n 250x of the homes actually viewed the ad 20Thus sample proportion of the homes actually viewed the adisAdvertising research indicates that an ad has to be viewed bymore than 5 of households to be cost effective at the very leastbreak See Answer

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