Analyze a recent purchase you made of a durable good (durable goods are goods that don't...

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General Management

Analyze a recent purchase you made of a durablegood (durable goods are goods that don't wear out quickly or thosethat have a lifespan of more than three years - computers, cars,mobile phones, kitchen appliances, etc.)

Write a 1,050- to 1,400-word paper in which youreview the steps that you took in making this purchasingdecision.

Base your review on the following six steps inthe consumer decision process:

  1. Problem recognition
  2. Information search
  3. Alternative evaluation
  4. Purchase
  5. Use
  6. Evaluation

Answer the following questions in yourpaper:

  • How many of these stages did you go through?
  • Which stage(s) in the purchasing process was/were mostimportant to you?
  • If you skipped certain stages, what marketing or previousexperience influenced you to skip this stage?
  • What could the selling organization have done more effectivelyfrom a marketing standpoint to help you move through thesestages?

Answer & Explanation Solved by verified expert
3.9 Ratings (752 Votes)
Dear student the total word count is 1397 Hope this will help you Please like this answer It really helps me Thank you It is key for the people who promote things and organizations to be stressed over the acquiring behavior of an authoritative client When I demonstrated courses in exhibiting and advancing gauges as a school teacher I demonstrated that there are three fundamental reasons why an association needs to separate purchaser acquiring conduct i To stay alert and tuned into purchaser reactions to a specific promoting strategy to find what sorts of exhibiting frameworks work with which social occasions of customers ii To be dynamically certain that the displaying mix thing esteem putapportionment and progression is alluring By inspecting the what where when and how of buyers obtaining conduct an association can get affirmation that they are doing all that is possible to satisfy their customers needs and needs iii To be better organized to anticipate with more essential accuracy how buyers may respond to future exhibiting systems and solicitations There are Six Main Stages of the Consumer Buying Process As to making the more jumbled purchases there are six fundamental and unmistakable stages in the client essential initiative plan Remember regardless that an official determination to make a purchase is only a solitary period of the strategy and that not all fundamental initiative prompts to a purchase In addition it is basic to note that not all customer purchase decisions will consolidate each one of the six stages From prepurchase to postpurchase direct the amount of stages customers experience is for the most part controlled by the level of versatile    See Answer
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