After graduating witha Food Technology degree, Elina is planning to start a businessthat manufactures halal and natural food flavouring, including cake& cookies mixes. She has bought a factory in Rawang and iscurrently equipping it with food manufacturing machines. Elina isalso in the process of hiring some production line workers, whowill be trained to work using these machines.

Do some research forElina and formulate to her some basic legal advice related to thefollowing commercial law areas:

1.       She would like to export herproducts to the Middle East, Central Asia and Europe. What are theexport opportunities and support provided by Ministry ofInternational Trade and Industry (MITI), Malaysia?

2.       Apart from the exportingactivity, Elina would also like to target the B2C market and sellher products via Lazada, Shopee and Amazon.com. Must she registerher website and what are the legal effects of an e-commercecontract?

3.       Elina’s product range isnamed “Delish” and she has designed the logo and colours toidentify her brand. Provide Elina some information, on how she maytrademark her product name with the Intellectual PropertyCorporation of Malaysia (MyIPO) and/ or the World IntellectualProperty Organisation (WIPO); and

4.       To conduct her business,Elina will be managing her administrative and marketing staff intheir Kuala Lumpur office, as well oversee their productionoperation in their Rawang factory. Elina is equipping the factorywith machines and hiring production employees. In the next 3-6months, she may also buy some lorries & hire some drivers totransport the products to her customers. Based on Elina’s businessoperations, advise her on the types of business insurance that sheneeds to consider, and their legal effect.

You are expected toprovide specific and applied examples in your answer.