1.Why doesn't the type of decision-making process a consumer uses stay constant?2.Even though some airlines...
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1.Why doesn't the type of decision-making process a consumer uses stay constant?2.Even though some airlines target business clientele, is the decision to use these carriers more like a business purchasing decision or a consumer purchasing decision? Explain3.Why is relationship marketing an important way to promote in business marketing?4.Is it ethical for companies to avoid certain segments? For example, many brands do not target low-income consumers. Is that ethical?5.Are college students a viable potential market for Mercedes? Why or why not?
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