1. What target market did Applebee’s pursue in its recent overhaul? In what ways did Applebee’s...

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1. What target market did Applebee’s pursue in itsrecent overhaul? In what ways did Applebee’s attempt to appeal tothis group?
2. How did Applebee’s comprehensive businesstransformation alienate Baby Boomers and Gen-Xers?
3. Why was Applebee’s marketing strategy unsuccessful inattracting Millennials as well as retaining its core customerbase?
Video Source: “The Real Reason Applebee’s isStruggling,” Mashed, July 2, 2018,https://www.youtube.com/watch?v=taE9o9Uz5MI

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4.1 Ratings (829 Votes)

1 In Applebees recent overhaul they decided to pursue Millennials as their target market Referring to the 5step process to selecting a target market Step 1 is identifying the appropriate targeting strategy Step 2 is determining which segmentation variables to use Step 3 Developing market segment profiles Step 4 evaluating relevant market segments Step 5 selecting specific target markets They decided to develop a new target market and we can assume they followed this 5step process They attempted to appeal to this group by See Answer

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