1. Provide a general definition for the concept of sensory adaptation. If you were a marketing...

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Psychology

1. Provide a general definition for the concept of sensoryadaptation. If you were a marketing manager for an air freshenercompany, why should you be concerned about sensory adaptation? Atleast two different household products are available in themarketplace that makes use of the phenomenon of sensory adaptation:Febrezeâ€™s NOTICEables. and Gladeâ€™s Lasting Impressions AirFreshener. Both products are air fresheners that use warmed oil toscent the air with fragrances. Explain, from a psychologicalstandpoint, how this product works to support the claims made bythe company. Be sure to include at least two features of humansensation or perception in your response.

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Sensory adaptation is defined as the diminished sensitivity to a stimulus as a consequence of constant exposure to that stimulus Brain cells begin to fire when they pick up on a new stimulus in your environment as signaled by your sensory organs your ears eyes nose etc The constant loud sound of a running air conditioner for instance seems irritating when it is first turned on However within an hour youll most likely have forgotten all about that sound and no longer notice it So if that stimulus remains unchanged in the environment then the brain cells begin to fire significantly less in response to that See Answer

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