Zara's Zucchini is considering a month-long discount on zucchini lasagna, reducing the price from $10.00 to...
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Zara's Zucchini is considering a month-long discount on zucchini lasagna, reducing the price from $10.00 to $8.00. Promotion costs $1200. Zara expects zucchini lasagna sales to increase by 40%, with a 10% drop in eggplant parmigiana sales. Weekly data are:
Product | Sales Price | Variable Costs | Sales Volume |
Zucchini Lasagna | $10.00 | $5.00 | 300 |
Eggplant Parmigiana | $12.00 | $6.00 | 200 |
Requirement: Analyze the impact on sales and profitability.
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