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You're having an animated discussion with your future boss. They want to know why they should...

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Psychology

You're having an animated discussion with your future boss. Theywant to know why they should bother learning qualitative research,when SPSS can do so much with a click of a button. Please explainthe pros and cons of the content analysis and force field analysis.When should we use these?

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Answer The pros and cons of the content analysis and force field analysis can be described as follows 1 Content analysis Content analysis can be described as a research tool which is used to decide the presence of certain concepts of words in texts The method of content analysis is very helpful in analyzing the qualitative data in a systematic and reliable manner in order to make generalizations according to the interest of the researcher Content analysis has some advantages as well as some disadvantages The pros and cons of the    See Answer
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