Your company's new portable phone/music player/PDA/bottle washer, the RunMan, will compete against the established market leader, the...

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Your company's new portable phone/music player/PDA/bottlewasher, the RunMan, will compete against the established marketleader, the iNod, in a saturated market. (Thus, for each device yousell, one fewer iNod is sold.) You are planning to launch theRunMan with a traveling road show, concentrating on two cities, NewYork and Boston. The makers of the iNod will do the same to try tomaintain their sales. If, on a given day, you both go to New York,you will lose 900 units in sales to the iNod. If you both go toBoston, you will lose 650 units in sales. On the other hand, if yougo to New York and your competitor to Boston, you will gain 1,600units in sales from them. If you go to Boston and they to New York,you will gain 600 units in sales. What fraction of time should youspend in New York and what fraction in Boston?
You should spendÂ Â of your time in New YorkandÂ Â in Boston.

How do you expect your sales to be affected?

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4.5 Ratings (951 Votes)

2 cities that need to be covered Newyork and Botson The probabilit of you going to Newyork 12 The probability of you going to Boston 12 Similarly probability of iNod going to Newyork See Answer

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