You work as a sales representative in a company that manufactures surgical equipment. Before calling...
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You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about her/him. What step in the selling process is being carried out here? What is the importance of this step? Answer this question in 300 words with 2 references to support your argument (7 marks)
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