You will create this assignment following the Assignment Detailinstructions below.
Review the tutorial titled How to Submit the IntellipathSubmission Assignment.
Please submit your work to this week’s Intellipath UnitSubmission lesson. Click the Upload button within the submissionlesson to access the submission area. Click the Select File buttonto upload your document, and then click "OK" to finish.
Assignment Details
Throughout this class, you have been working with a product ofyour creation that dealt domestically. This week, you will switchgears and address a real company that does global business.
Note: Please refrain from using assignmentsfrom other classes that you have taken.
The Analysis
Select a global company of your choice in the service industry.Using your selected global company as the subject matter, researchthe principles of marketing that impact this organization, andprepare an APA paper with the following:
Describe the main line of business of the company.
Name 4 of the countries in which the company operates.
Explain in detail the implementation of the 4 Pmarketing mix concept by the company, including the following:
Competition
Target market
Product strategy
Distribution strategy
Communication strategy
Pricing strategy
Describe any differences observed in the implementation of thisconcept from one country to another.
This assignment will be assessed using additional criteriaprovided here.
Your report must include a reference list. All research shouldbe cited in the body of the paper. In-text citations andcorresponding references should be included in your paper. For moreinformation on APA style, please visit the APA lab. The papershould be written in third person, which means that pronouns like“I,” “we,” and “you” are not appropriate. The use of direct quotesis strongly discouraged.
Your assignment should contain a cover page, an abstract page,and a reference page in addition to the body. The body of the papershould be 3–4 pages in length, starting with a brief 1-paragraphintroduction and ending with a short conclusion. The entiresubmission will be 6–8 pages in length.
Please submit your assignment as a Word document in APA formatusing the attached template.
Submitting your assignment in APA format means that you willneed a minimum of the following:
Title page: Remember to include the runninghead and the title in all capital letters.
Abstract: This should be a summary of yourpaper, not an introduction. Begin writing in third personvoice.
Body: The body of your paper begins on the pagefollowing the title page and abstract page, and it must bedouble-spaced (be careful not to triple- or quadruple-space betweenparagraphs). The typeface should be 12-point Times New Roman or12-point Courier in regular black type. Do not use color, boldtype, or italics, except as required for APA headings andreferences. The deliverable length of the body of your paper forthis assignment is 3–4 pages. In-body academic citations to supportyour decisions and analysis are required. A variety of academicsources is encouraged.
Reference page: References that align with yourin-text academic sources are listed on the final page of yourpaper. The references must be in APA format, using appropriatespacing, hang indention, italics, and upper and lower case asappropriate for the type of resource used. Remember, the referencepage is not a bibliography, but it is a further listing of theabbreviated in-text citations that are used in the paper. Everyreferenced item must have a corresponding in-text citation.
