You will choose two company and will explain which Porter strategy these two companies are using

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General Management

You will choose two company and will explain which Porterstrategy these two companies are using

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Hey I have gone for a brief explanation so that you could understand it better Please leave a like if you find this answer helpful it really helps me a lot and motivates me in providing better answers in future If you have any doubts please let me know before leaving a dislike I would surely assist you Thank you STARBUCKS Any business should be able to compete in the increasingly competitive environment of the 21st century with a sustained competitive advantage The only companies with a consistent competitive edge hold the leading position such as Apple Google Microsoft Starbucks etc Three specific methods cost management differentiation and market advantage have been identified by Porter The expenditures and distinctions are two common techniques There can be some strategic advantages for businesses A company may rely on technology to reduce manufacturing costs and then pass that on to its clients The production of a new product or service will be dependent on other businesses for market share The sector has many examples of companies using strategies which have established sustainable competitive advantages Below is a analysis of popular and extreme methods used by Starbucks to gain competitive advantage and through market share Differentiation for competitive advantage The Starbucks approach is known as the technique of differentiation There are several ways to do it because distinction can be based on many factors This can differ between product and product operation business and sector Price reliability accessibility and customer service and the brands identity are the primary pillar of differentiation in various instances In terms of price Starbucks has made a distinction between its goods and its customers This has developed a distinct brand identity which also provides the basis for distinguishing and allows it to market the products better than its rivals Quality based differentiation at Starbucks For Starbucks consistency is the primary basis of differentiation The only way to charge a premium price is for the coffee lovers to make high quality coffee The consistency of its coffee beans has been the highest standards At every step Starbucks goes to great lengths to ensure that its beans meet the highest quality standards The beans of Arabica are different from those that are standard Arabica has an excellent taste at higher altitudes where the beans are denser These denser beans have a deeper and more complex taste in any Starbucks cup The quality story does not however end in the acquisition of high quality beans Its moving farther forward There is a major gap in preparedness Starbucks roasts its coffee deeper to bring out See Answer

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