â€¢ You have to write a strategic proposal on the importance of Strategic Management for a...

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Operations Management

â€¢ You have to write a strategic proposal on the importance ofStrategic Management for a successful business expansion based onan actual business that
has gone from brick-and-mortar only, to offer its productsand/or services in an online environment and/or in an internationalenvironment.
â€¢ You are free to choose the company you want to.
â€¢ The strategy document must have two parts:
oAudit:Analyzethebusinessofyourchoice,itspastandpresent,andhowisitcurrentlyperforming.
oProposal:ProposeyourownStrategyforthebusiness,bearinginmindthatyouâ€™relookingforinternationalexpansionwiththeaidofdigitalmeans.
â€¢ You may serve from the different authors, models andtheories reviewed in class.
â€¢ This is an academic report, so make sure to quote relevantpublications, such as academic journals and books, to support yourarguments

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Apple based in Cupertino CA is one of the most valuablecompanies in the world It produces popular digital gadgetsincluding Macs iPods iPhones and iPadsThe company was founded in 1976 by two young hackers Steve Jobsand Steve Wozniak Its second product the Apple II was the firstpersonal computer to achieve massmarket success The Macintoshreleased in 1984 introduced the modern graphical user interface tothe mainstreamApple began to struggle after its board ousted Steve Jobs fromthe company in 1985 When Jobs returned to Apple in 1997 it wasclose to bankruptcy Then Jobs led a spectacular recoveryintroducing the iPod in 2001 the iPhone in 2007 and the iPad in2010 The result Apple earned almost 40 billion in profits in its2014 fiscal yearJobs died of pancreatic cancer in 2011 Since then the companyhas been led by Tim Cook Jobss longtime deputyApple has been a Silicon Valley trendsetter for almost fourdecades The Apple II Macintosh iPod iPhone and iPad have allbeen widely emulated if not outright copied by ApplescompetitorsApples success is due in large part to its obsessive focus onthe user experience Apple is a designercentric company that likesto build all parts of a product hardware software and onlineservices itself That approach has allowed Apple to build some ofthe most elegant and userfriendly products ever createdApples Business StrategyApple Business Strategy a brief overviewApple business strategy can beclassified as product differentiation Specifically themultinational technology company differentiates its products andservices on the basis of simple yet attractive design and advancedfunctionalityApple business strategy consists of the following threeelements1 Focus on design and functionality ofproducts According to its business strategy Apple hasadapted advanced features and capabilities of its products andservices as bases of its competitive advantage The list ofinnovations introduced by Apple include but not limited to theintroduction of iPad the first device of its kind that storedthousands of songs with a simple shuffle capabilities throughsongs development Macintosh the first computer to use a graphicaluser interface and the launch of iMac that ripped up the computerdesign rule book doing away with dull beige boxes and insteadreplacing them with fun translucent machines in shades such asBondi Blue that hinted at the aesthetic Apple would become sowellknown forFirst mover advantage is another element of Apple competitiveadvantage It has to be stated that Apple competitive advantage maybe challenging to be sustained for longterm perspectiveSpecifically the management may fail in terms of ensuring theaddition of innovative features and capabilities in new versions ofits products thus compromising its competitive advantage2 Strengthening Apple ecosystem Applebusiness strategy can be See Answer

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