You have started at a new job at company that is offering online course software....
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You have started at a new job at company that is offering online course software. Two of their top competitors are Udemy and Coursera, however their product will be more of a premium product, and they will be offering more personalized elements to their instruction, without going so far as to be a fully moderated course. Their target market is working professionals looking to refresh career skills. You need to help determine the right pricing strategy for their market.
What pricing strategy would you use for their course product selection? Why?
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