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You have been selected as a marketing head for Indomie. Kindly, fill the following forms to build up your Marketing Plan.

Strategic Marketing
Positioning according to:	USP	Target Segment Description	Segmentation according to:	Product

Tactical Marketing	Marketing Mix
	Product
	Price
	Distribution Channels

	Tactics	Integrated Marketing Communications
		Advertising
		Sales Promotion
		Public Relations
		Direct Sales
		Alliance
		Loyalty Programs

planning for the campaign
IMC	Target Segment	Mission	Message	Media	Monetary/ Budget	Time Frame

You have been selected as a marketing head for Indomie. Kindly, fill the following forms to build up your Marketing Plan. Strategic Marketing Product Segmentation according to: Target Segment Description USP Positioning according to: Marketing Mix Tactical Marketing . Product Price . Distribution Channels Integrato Integrated Marketing Communications Tactics Advertising Sales Promotion . Public Relations Direct Sales Alliance Loyalty Programs planning for the campaign IMC Target Segment Mission Message Media Monetary/ Time Frame Budget You have been selected as a marketing head for Indomie. Kindly, fill the following forms to build up your Marketing Plan. Strategic Marketing Product Segmentation according to: Target Segment Description USP Positioning according to: Marketing Mix Tactical Marketing . Product Price . Distribution Channels Integrato Integrated Marketing Communications Tactics Advertising Sales Promotion . Public Relations Direct Sales Alliance Loyalty Programs planning for the campaign IMC Target Segment Mission Message Media Monetary/ Time Frame Budget

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