Logo
Home Study Material Contact Search
AI Chat FREE
  1. business
  2. accounting
  3. you are the sales & marketing manager of a 150

You are the Sales & Marketing Manager of a 150 room, independent hotel. The property...

80.2K

Verified Solution

Question

Accounting

You are the Sales & Marketing Manager of a 150 room, independent hotel. The property is in a trendy location, close to the offices of several media and fashion companies. The main street has many independent shops and restaurants.

Your hotel has a bar and small restaurant/ coffee shop, popular with guests and locals.

The business mix is 50% Corporate and 50% Leisure.

35% of your guests book via your own website

20% via GDS

30% via OTA

10% book direct over the phone with the Sales office

5% via FIT agents.

The owner is about to complete a refurbishment of public areas and bedrooms, so you now have the opportunity to create a new Executive floor of 50 rooms, with lounge area to be sold at a premium.

You are confident you can sell these new rooms if you position them correctly to the right customer.

please answer the following questions:

1/ Suggest which of your customers you will target for the new rooms and why

2/Decide how you will differentiate the new experience

3/Explain how you aim to integrate these experiences into the product and your marketing.

Answer & Explanation Solved by verified expert
Get Answers to Unlimited Questions

Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!

Membership Benefits:
  • Unlimited Question Access with detailed Answers
  • Zin AI - 3 Million Words
  • 10 Dall-E 3 Images
  • 20 Plot Generations
  • Conversation with Dialogue Memory
  • No Ads, Ever!
  • Access to Our Best AI Platform: Flex AI - Your personal assistant for all your inquiries!
Become a Member

Other questions asked by students