You are the owner of the second largest cruise line in theworld. You have 7 different cruise ships that sail all areas of theglobe. As second, one of your main goals is to become #1. Yourcompany prides itself on customer service and you believe that thisavenue affords you the best opportunity to become #1.
Your largest ship, the "World Traveler" can accommodate 10,000passengers. During a November cruise in the Southern Caribbean,while docked at Barbados Islands, 5,500 passengers became sick fromfood poisoning. People from America, Mexico, France, Germany,Japan, and Italy were all part of those who got sick. As it turnsout, over 3000 people reported sick but only after returning fromexcursions on the island.
This situation could represent a possible setback to achievingyour #1 position in the world unless it is handled properly. Soafter extensive discussions with your board of directors, it wasdecided to not only fully refund all passengers that were aboardthis cruise (whether they got sick or not), but to provide for afree cruise on any of your ships at any time throughout the year inany part of the world for up to a 7 days and 8 night’s cruise.Passengers are responsible for the cost of getting to and from thepoint of debarkation to meet the ship.
Assignment Instructions
Answer the questions listed below:
According to you, what is the issue and who are the variousparties/stakeholders affected by it
Present evidence to support your view of the problem asexplained previously. The evidence can be from the case as well asoutside research.
How would you resolve this issue? Why? Can there be more thanone solution?
