You are the Director of Global Compliance for a U.S. company that just created a revolutionary...

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General Management

You are the Director of Global Compliance for a U.S. companythat just created a revolutionary new portable personal computer(PPC) that is half the size of a laptop, performs the samefunctions as existing laptop computers but costs only half as muchto manufacture. Several patents were filed and approved protect theunique design of this computer. Your CEO asked you to formulate arecommendation for how to expand into South America.Evaluate thepros and cons if you were to export from the United States

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Product A portable personal computer Region South America Argentina Venezuela Brazil Brazil is the fifth largest country in terms of population and area and largest in Latin America and South America Brazil has a population of 200 million and is the seventh largest economy in the world The three countries contribute 270 million populations of South America A PEST will be conducted to analyze the macro environment factors as follows Factor Country specific Brazil Argentina Venezuela Marketing strategy for Portable personal computer Political The government is stable but open to change overnight Brazil is 72nd most corrupt nation in a list of 180 See Answer

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