You are required to develop a Consumer Behaviour Report for the Managing Director of a Brand...

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General Management

You are required to develop a Consumer Behaviour Report for theManaging Director of a Brand & Product Line/Model of yourchoice which outlines the key consumer behaviour related issuesfaced by the company. Your report will cover the following:

1. Situation Analysis of the Company & Product

2.Selected Target Market Profile

3.Description of Target Market Decision Making Process

4.Personal & Social Influences on Buying Behaviour

5.Psychological Influences on Buying Behaviour

6. Marketing Strategy Recommendations

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